We transformed physical match day assets into a virtual experience, featuring four mascots across multiple locations and combining them into a single live feed at the UCL final. Joined by a former player, the activation reached new online audiences, secured broadcaster coverage, and generated over 500,000 social impressions — redefining how physical assets can be activated digitally.

Hybrid summit and workshop events connected UEFA with global partners, including Russia and Asia. Combining in-person and remote contributors, the platform shared updates, facilitated networking, and strengthened relationships, enabling global engagement in fully accessible, virtual-first formats.

This hybrid hospitality experience blended exclusive in-person events in China with virtual interactions, including player meet-and-greets. By delivering a premium experience to a wider audience, it expanded campaign reach, maximised asset use, and created lasting impressions for VIP guests.

Vitality’s virtual shows engaged nearly 1,200 guests worldwide, delivering premium, intimate experiences without the need for travel. Fully branded, interactive, and scalable, these events demonstrated the sustainability and global reach of virtual engagement, while providing measurable attendee insights for future programmes.

En2End manages AXA’s Liverpool FC hospitality programme, creating bespoke experiences for each country manager. From tickets and logistics to travel and city experiences, we ensure AXA’s brand and business objectives remain central — maximising sponsorship value through seamless, end-to-end service.

FedEx hosted a hybrid EURO 2020 finals experience at Wembley, combining physical attendees with virtual guests exploring the stadium digitally. Interactive games, live shows, and multilingual accessibility created an inclusive, immersive event that replicated the excitement of being at the match in real time.