MasterCard Mascot Experience

We developed an experience to activate physical match day assets, which needed to be shifted to a virtual setting. 4 Mascots in 4 different locations all of whom ended up being life size in the tunnel for the team arrival at the UCL final, they were joined by a former player and collated into a single screen feed.

This solution has changed the way physical assets can be activated. Augmenting to include online versions provides expanded reach and further available inventory, even with the return to physical experience.

The activation was picked up by numerous broadcasters, amassing over 500,000 social media impressions.