FEDEX UEFA EURO 2020 Wembley Finals Hybrid Experience

The FedEx EURO 2020 experience culminated with a hybrid activity for the 2020 finals in Wembley.

A true hybrid activation, there were a blend of physical & virtually attending guests. Replicating the live experience, virtual attendees took an animated 'walk' down Wembley way through to the Fanzone. The microsite hosted a series of mini games for participants to play, ahead of a pre-match broadcast – viewed by both physical & virtual attendees.

Guests who were lucky enough to be at Wembley got to view a live show with special guest Luis Figo. This was also broadcast around the globe to FedEx Guests and employees who could also take part in the show from home!​

Virtual & hybrid delivery maximised attendance and delivered a more inclusive series of events by offering real-time captions, subtitles, and dubbing in dozens of languages, along with easy access for people’s own attendance preference or restrictions.