Alipay Dream Tour

This project provided a solution to delivering a right that could not be delivered as standard, due to the COVID-19 pandemic. A new approach to hybrid hospitality activation, saw multiple satellite events held in person in China for an exclusive VIP audience. This in person hospitality delivery blended with a former player meet & greet, and finally culminated with player arrival interaction.

This activation provided an elevated experience, giving everyone a virtual front row seat, forging a lasting impression with a larger number of guests.

Moving forward this new approach to a globally activated campaign expands the possible reach of assets and will allow increased inventory available for rights holders & their partners.