About Us

At En2End, we’re experts in bringing sport to life through unforgettable experiences that connect brands, rights holders and fans, whether in person, online, or anywhere in between. We started with live event activations and fan hospitality, and over time, we’ve built deep expertise in virtual and hybrid formats that push engagement further than ever before. 

We believe that the best experiences combine creativity, technology and audience insight to turn moments into memories. From immersive fan activations and premium hospitality to fully hybrid digital platforms, our team designs and delivers standout brand experiences that spark excitement, deepen engagement and deliver measurable impact. 

Since launching in 2019, we’ve worked with major global partners - including UEFA, Coca-Cola, FedEx, AXA and British Cycling - helping them unlock value from sponsorships and reach audiences in new ways. Our work blends storytelling, technical know-how and strategic thinking to help brands connect authentically with their communities, whether thousands of fans are in a stadium or tuning in from around the world. 

At the heart of everything we do is a simple idea: great experiences create genuine emotional connections. We tailor every project to your goals and your audience, helping you leave a lasting impression on the people who matter most.

Meet the Team

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    Claire Hughes

    FOUNDER/DIRECTOR

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    Matt Inston

    COMMERCIAL DIRECTOR

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    Eleanor Gregory

    PROJECT MANAGER

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    Mary Lou Frieden

    EVENT COORDINATOR

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    Emma Carling

    EVENTS ASSISTANT

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    Emily Holman

    SENIOR CLIENT MANAGER

  • A woman with long, straight blond hair and blue eyes, smiling, wearing a sleeveless navy blue top with red and white accents, and a silver necklace with a heart-shaped pendant, against a solid gray background.

    Sarah Elston

    BUSINESS SUPPORT MANAGER

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    Jo Luxon

    MATCH DAY HOST