En2End Wins Silver at the 2025 Leaders Sports Awards
Fan engagement specialists En2End have been awarded Silver in the Fan Solution category at the 2025 Leaders Sports Awards, recognising their work on Coca-Cola Believer Wall, part of the global drinks brand’s UEFA EURO 2024 campaign #TheRitualCup.
The award celebrates En2End’s innovation in bringing fans closer to the moments that matter, blending emotion, technology, and storytelling to deliver an unforgettable hybrid experience across 18 countries and 15 languages for Coca-Cola’s UEFA EURO 2024 partnership.
Developed to deepen a fan’s connection with the tournament, the Believer Wall gave supporters a once-in- a -lifetime opportunity to virtually greet their national teams as they arrived at matches, turning personal matchday rituals into real-world rewards. Fans appeared live on screen in-stadium, interacting with players in real time and sharing their experiences through Coca-Cola’s digital ecosystem.
The activation delivered strong engagement results, driving data growth, app interaction, and brand love across Europe. It also set a new benchmark for digital fan experiences, showing that virtual connections can be every bit as powerful as in-person moments.
“The Believer Wall showed what’s possible when you blend creativity, technology and fan insight,” said Claire Hughes, CEO and Founder of En2End. “We’re incredibly proud to see this work recognised by Leaders in Sport. It’s a testament to the passion and collaboration between Coca-Cola, UEFA and our En2End team.”
En2End’s mission is to help brands and rights holders bring sport to life, creating live, virtual, and hybrid experiences that connect people to the moments that matter. From AXA’s VIP matchdays at Liverpool FC to British Cycling’s national awards night and Coca-Cola’s UEFA EURO campaign, we help global partners turn sponsorship into true fan connection.
Further information on E2End’s silver award-winning Believer Wall activation with Coca-Cola and UEFA can be found here.