En2End Partner with British Cycling
To Help Redefine their B2B and Awards Events
En2End, a renowned sports event agency, is thrilled to announce its latest partnership with British Cycling. En2end have been appointed to lead a series of B2B events and the prestigious British Cycling Awards 2024. This partnership marks a significant milestone in British Cycling’s journey towards redefining its story and embarking on a new strategic path.
British Cycling Commercial Director, Darren Henry said “With a vision to engage, inform, and inspire, our events will target influential stakeholders, including top commercial brands and media representatives. En2End’s experience and expertise will be instrumental in conveying British Cycling’s message of modernisation and innovative progress”
En2end’s founder, Claire Hughes, said “The team and I are delighted to be working with British Cycling, and we are set to bring a fresh and dynamic approach to their up-and-coming B2B events and the amazing British Cycling Awards 2024. It will be a celebration for all, including athletes, riders, volunteers, clubs, and members”
En2End is committed to ensuring that each aspect of the event resonates with the spirit of innovation and progress, mirroring the new narrative of British Cycling.
About En2End LTD
Since being established in 2019, En2End has gone from strength to strength, successfully pivoting during the Covid-19 crisis from delivering in person events to immersive virtual experiences. Having mastered the best of both worlds, this dual expertise makes En2End your go-to experts for hybrid events that not only meet but exceed expectations. Our tailor-made, live, digital and hybrid solutions can redefine what's possible in event engagement, partner reach, brand awareness and fan engagement.
En2End offers clients such as UEFA, FedEx, Mastercard and Vitality ideas, strategies, experience, relationships, systems, technical expertise and passion.
About British Cycling
British Cycling is the national governing body for the sport of cycling in Great Britain. We govern and develop the sport from grassroots participation through to supporting the riders representing Great Britain on the international stage.
Our purpose is to bring the joy of cycling to everyone, and we’re fulfilling this by building on the elite success of the Great Britain Cycling Team and enabling more people to discover the joys of our sport. Our 145,000 members, over 2,000 affiliated clubs, and 12,500 volunteers are at the heart of what we do and the impact we achieve.
For more information, visit www.britishcylcing.co.uk